Finding Great People

THE ELUSIVE UNICORN - WHY IT'S SO HARD TO MAKE A GREAT HIRE

Follow Up For Long Term Success

Recruiting agents to your company can take time, and it requires an ongoing relationship-building campaign. Understand that not everyone is going to join the company after talking or meeting with you. This does not necessarily reflect poorly on your skills; however, failing to follow up with an...

READ MORE

Blow Them Away With Value

Now that you have identified your unique-ness, set up your database and started lead generation for potential prospects you should have real estate agents that want to hear more about you and your brokerage. Once you have prospects you will want to conduct a value meeting in order to explore...

READ MORE

It's Easier Than You Think

Once you have taken the first two steps—understanding your differentiators and setting up your database—you are prepared to lead generate in order to grow your pipeline. One way to think about lead generation is to think like you did when you sold real estate. It is easier than you...

READ MORE

Set Up Your Recruiting Database

In my last blog, I talked about identifying your unique-ness. Once you have identified what you offer and what makes you unique then you need to set up your recruiting database. The first step before you set up your database is to determine your target market. What type of real estate...

READ MORE

Identify Your Unique-ness

In my last blog, I gave a high level overview of my five recruiting success steps. Now, I want to explore each of these steps more thoroughly. The first step is understand what makes you different. People talk about competitive advantage and it can seem overwhelming. I like to...

READ MORE

Your Five Step Real Estate Recruiting Plan

As we talked about earlier, recruiting the right real estate sales agents to your organization is critical to the growth and success of your business. The good news is that if you have the right mindset, tools and knowledge, recruiting can be a lot of fun. There are five steps to a...

READ MORE

Success Leaves Clues

As a recruiter, it’s important to note that another key piece of a successful recruiting program includes a clear understanding of not only your role but also a comprehensive understanding of the role of the real estate agent and the characteristics that will make them...

READ MORE

Be A People Developer

While recruiting is a critical part of building a real estate brokerage another part of the success equation is to continue developing people once they have joined you. I taught the concept of leading versus managing in an earlier blog Leading Versus Managing which is part of people...

READ MORE

How Leading Sets You Apart

You probably know someone or have heard of someone who has been called a “natural born leader.” However, someone being a “natural born leader” is a myth. The reality is that leadership is like any other skill—it can be learned, developed and mastered. But before we dive into the skills and tools...

READ MORE

The Good News? You Already Know What To Do!

When you think about recruiting does it seem like a mystery? Does it seem overwhelming? One way to think about recruiting real estate agents to your brokerage is to compare it to real estate sales. The actions required are essentially the same. First, you have to attract and capture...

READ MORE